Podcast

We test and measure more than ever to make better decisions. But what happens to the unconventional ideas that die along the way? In this episode of Marketingdilemmaet, Alexander Asmussen, Head of Creative Excellence at Ipsos Denmark, argues that the problem isn’t that we measure - it’s when we measure. You’ll also hear why a 44% difference in sales effectiveness matters, and why placing a logo in the corner does nothing to help people remember the sender.

Customers no longer research on their own. An AI assistant now sits between us and the customer, assessing and filtering before a human even sees us. In this episode of Marketingdilemmaet, we meet Per Østergaard Jacobsen and Torsten Ringberg from CBS. They are currently writing a book about the customer journey in the age of AI. In the episode, we discuss what this means for marketing: should we build for the machine, or is it still the human we need to persuade?